Post-prom parties designed to promote safety

The latest fad is post-prom parties, a parent-generated concept to prevent tragedies from occurring to students left on their own after the annual proms.
St. Louis Post-Dispatch columnist Mandy St. Amand examines the trend:

Marketing experts get rich coming up with catch-phrases and slogans to get across a message. Culp, of the state police, said kids don't need a catchy slogan to understand that they shouldn't drink, and they certainly shouldn't drink and drive. As Culp put it: "They just need an adult to say, 'I love you and want you alive to live longer than me.'"

We can do that, can't we?